VP, Consumer Experience Strategy & Insights
Company: The Walt Disney Company (France)
Location: Burbank
Posted on: October 2, 2024
Job Description:
In this role, you will drive enterprise-wide consumer engagement
by:
- Leveraging data and insights to shape marketing and synergy
campaigns that deliver personalized experiences, build stronger
relationships with existing customers, and generate more leads
among prospective consumers.
- Setting corporate-level priority Disney segments and campaigns.
Ensure data-driven consumer journeys across key Disney segments and
campaigns catalyze consumer loyalty, and ultimately, business
growth.
- Partnering with key stakeholders across the enterprise to
create a comprehensive view of consumer data and turn into
optimally informed consumer journey strategies that can be
executed, measured, and optimized across the company.
- Promoting collaboration company-wide through strategic
alignment of creative messaging, consumer experience performance
goal setting, and effective team communication.
- Bringing expert level understanding of data collection,
identity resolution, and analyses methods to enable collaboration
across partnership teams.
- Producing a testing roadmap in partnership with analytics
partners that enables constant learning and improvement in
strategic areas.
- Being a key architect partner of consumer data infrastructure,
including evolution of data collection and analysis methods for
future transformation and development.An ideal candidate will have
a strong blend of strategic orientation, leadership and
relationship management skills as well as technical capabilities.
This role reports to SVP, Corporate Brand Management.KEY
RESPONSIBILITIESStrategy Alignment and Company-wide Activation
- Works collaboratively with key business leaders to align on
goals, strategies, priorities, and ensure we support overall
business objectives
- Uses data and insights to inform company-wide consumer journey
planning and guest/consumer experiences
- Shares priorities and current plans to guide data
needs/analytics
- Communicates and partners with cross-functional, cross-business
unit teams for implementation, and in future phases, for
optimizationFacilitate Business Results and Maximize Effectiveness
- Translates business needs to ensure data infrastructure builds
match output requirements
- Enables connection of insights to experience planning and
activation of campaigns
- Assists with hypothesis and QA needs across teams
- Acts as an innovation and evolution partner that guides project
from short-term deliverables to longer term planning
- Uses data and analytics to segment audience based on behavior
preferences and demographics.
- Influences and develops targeted marketing campaigns that
enhance customer engagement and loyalty in partnership with
business unit teams.QUALIFICATIONSExcellent data and analytics
technical knowledge, including:
- Data use types and their differences (analyses, as well as
activation)
- Familiarity with data legal regulations
- Data infrastructure expertise (prefer Entertainment
experience)
- Data science and analytics partnership experience
- Hypothesis creation through test planning and insights read
understandingDeep understanding of consumer behavior, market
trends, and emerging technologies in the entertainment and media
landscape:
- Provides support and drives customer engagement by leveraging
consumer data/insights to shape enterprise-wide marketing campaigns
delivering personalized experiences across various
touchpoints.
- Drives consumer-centric strategies, improve customer
experiences, and support overall business growth
- Understands the consumer journey, what consumers are thinking,
feeling, and doing as they work their way through the purchase
process. Gathering insights on consumer behavior and what they need
will be key to shaping consumer experience - and defining actions
for improvement.Strong analytical and problem-solving skills:
- Applies insights generated from analytics to creative business
plans and activations
- Develops targeted marketing campaigns influenced by insights
that will drive consumer journeys, loyalty, and engagement
- Ensures plans and activations have measurable components to
enable performance feedback
- Engages with teams through creative marketing that is tied to
data-driven insightsDemonstrated ability to influence and
collaborate with cross-functional teams:
- Gets work done through influence; able to quickly establish
trust and build strong, positive partnerships
- Partners effectively across different and distinct groups
around creative planning, technical activation, and capturing
measurement needs
- Has excellent communication and presentation skills; can
articulate complex ideas clearly and persuasively, and effectively
drive resultsOTHER DETAILS
- Work Experience: 12+ years of experience in consumer-based
strategy and data, marketing, or analytics. Entertainment
experience preferred.
- Degree: Bachelor's degree in Statistics, Mathematics /
Economics, Marketing, Communications, Business Administration, or a
related field. MBA or Masters degree in a related field
preferred.
- Location: Burbank, CALocation: Burbank, CA Job Posting Company:
The Walt Disney Company The hiring range for this position in
Burbank, CA is $229,100.00-$307,200.00. The base pay actually
offered will take into account internal equity and also may vary
depending on the candidate's geographic region, job-related
knowledge, skills, and experience among other factors. A bonus
and/or long-term incentive units may be provided as part of the
compensation package, in addition to the full range of medical,
financial, and/or other benefits, dependent on the level and
position offered.
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Keywords: The Walt Disney Company (France), Hacienda Heights , VP, Consumer Experience Strategy & Insights, Executive , Burbank, California
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